THE PEOPLE IN YOUR COM PANY have little loyalty, some even want you to fail. Your star performers expect constant pampering. Your stockholders impatient, demanding quick result And the media scrutinize and secondguess your every move. Ican relate As a coach in the NFL, I've been in a lot of pressure-cooker situations, and my guess is that the challenges I've faced are not all that different from the ones that executives deal with every day. I'm not saying that business is like football. am saying that people are people, and that the keys to mou m and getting them to perform to their full potential are pretty much same whether they're playing on a foot