The demonstration that visual perspective impacts embodiment sits nicely with research exploring how the self-concept shapes core aspects of social cognition. According to this viewpoint (Conway, 2010 and Wheeler et al., 2007), priming effects (trait, exemplar, stereotype) depend on the extent to which triggering stimuli make contact with (and in turn modify) active representations in short-term memory, notably the working self. As described by Conway and Pleydell-Pearce (2000), the working self refers to a hierarchy of goal-states that drive behavior from one moment to the next. What the current results suggest is that, during mental simulation, the working self is shaped by the visual perspective through which imaginary events are construed. Thus, whether self plays the role of doer (i.e., egocentric perspective) or viewer (i.e., allocentric perspective) during imaginary events likely exerts a critical influence on course and products of social-cognitive functioning.