Most of the bikes that we see about the traps these days have a pretty clear message to deliver, marketeers would call it the 'story' or something similar. As much as most of us would like our partners to believe otherwise, cycling and cycling equipment are highly emotional conversations and we all love a good story now, don't we? The Masi name has a truly wonderful story, it's a similar story to a Colango or Pinarello. The name of a traditional and reveered Italian steel artisan builder that has stood the test of time, and emblazoned the down tubes of World Champion machines. Faliero Masi, like many of his peers, rode as a pro before making the transition to professional frame builder. Known as 'The Tailor', Masi made customized bikes for many of the top riders of the day. Names such as Coppi, Anquetil and Merckx rode frames born of Faliero's torch. This was a while ago...