The importance of the onomasiological approach to website content localization
can be expressed in simple terms with examples such as naming the “the third season of
the year, when crops and fruits are gathered and leaves fall, in the northern hemisphere
from September to November and in the southern hemisphere from March to May” [3]
as autumn in the UK versus naming it fall in the US. Naming things or concepts differently
can occur within the borders of the same country, with different naming of the same
concept from region to region, called regionalisms.Referring back to my previous
example, the localizer would use Autumn Sale for certain markets while Fall Sales for
others.