The study examined the identity of Baan Pihuchang, NakornPathom Province and the promotion of sustainable tourism.
The study used qualitative research based on field work, observations, in-depth interviews, group discussions, related documents and
literature coupled with an evaluation form of tourism destination to embrace a holistic approach of the study. The findings showed that
Baan Pihuchang’s identity included a Tai Song or a Thai Song Dum cultural heritage with strong community ties. Compared to other
tourism destinations in the vicinity, Baan Pihuchang was still little known to the general public and not attractive to main tourists. It
needed a strategic direction and promotional strategies and involvement from various sectors namely a Sub-District Administrative
Organization, a community leader, related organizations and higher education institutes to cooperatively work and promote Baan
Pihuchang as a cultural tourism destination in Thailand or even among ASEAN nations. In addition, e-tourism was necessary for a
niche tourist market to be known and made aware to other people in Asia and other people in the world.
The study examined the identity of Baan Pihuchang, NakornPathom Province and the promotion of sustainable tourism.The study used qualitative research based on field work, observations, in-depth interviews, group discussions, related documents andliterature coupled with an evaluation form of tourism destination to embrace a holistic approach of the study. The findings showed thatBaan Pihuchang’s identity included a Tai Song or a Thai Song Dum cultural heritage with strong community ties. Compared to othertourism destinations in the vicinity, Baan Pihuchang was still little known to the general public and not attractive to main tourists. Itneeded a strategic direction and promotional strategies and involvement from various sectors namely a Sub-District AdministrativeOrganization, a community leader, related organizations and higher education institutes to cooperatively work and promote BaanPihuchang as a cultural tourism destination in Thailand or even among ASEAN nations. In addition, e-tourism was necessary for aniche tourist market to be known and made aware to other people in Asia and other people in the world.
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