This chapter examines the key features of professional sport organizations
and provides examples of the unique features of professional sport leagues
and clubs. The chapter does not examine community, state or national sport
organizations, but does comment on the relationship between these organizations and professional sport and the impact that professional sport has
on the sport industry in general.
After completing this chapter the reader should be able to:
- Identify the way in which professional sport dominates the global sport
industry;
- Understand the way in which the media, sponsors and professional sport
organizations engage in corporate synergies to market and sell their
products and services; and
- Understand the roles of players, agents, sponsors, leagues, clubs and the
media in professional sport.