Game Description
Practice Marketing puts you in the role of a marketing decision-maker for a small backpack company.
You research the market for backpacks and choose a promising market segment to target. Then you
design a backpack with the goal of matching its style, attributes and special features to the preferences
of that market segment. After setting an initial price for your backpack, you select distribution channels,
and then coordinate an integrated communications strategy to build awareness for your product. The
game includes a realistic marketplace in which you compete against other players or computercontrolled
backpack companies. You will analyze sales results, collect information on competitors, and
refine your product, price, place, and promotions s
Game Description
Practice Marketing puts you in the role of a marketing decision-maker for a small backpack company.
You research the market for backpacks and choose a promising market segment to target. Then you
design a backpack with the goal of matching its style, attributes and special features to the preferences
of that market segment. After setting an initial price for your backpack, you select distribution channels,
and then coordinate an integrated communications strategy to build awareness for your product. The
game includes a realistic marketplace in which you compete against other players or computercontrolled
backpack companies. You will analyze sales results, collect information on competitors, and
refine your product, price, place, and promotions s
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