Hard Candy Fitness® is a global luxury fitness brand with a distinctive difference. The brand was created in 2010 by Madonna, the world’s leading female pop-icon and well-known fitness enthusiast, and New Evolution Ventures, the world’s leading expert in fitness club development and operations. The brand has grown to include club locations in destination cities around the world that are focused on innovative group fitness programming and personalized fitness training. Our members enjoy an experience where entertainment and fitness intersect leaving them feeling strong and inspired physically and mentally. This inspiration extends well beyond our club walls with other branded lifestyle offerings.
Madonna’s dedication to excellence and commitment to hard work inspires our brand, and our members approach fitness the way they approach everything in life – with the mantra ‘Harder is Better’. We are constantly innovating, influenced by ideas from around the world. Our brand is Madonna inspired, fitness fueled, and totally unique.