The purposeoftheresearchistostudyconsumers'attitudestowardsbiodieselimplementationinChina.
In thepaper,authorsanalyzedthefuturetrendsofdieseldemandandrevealedtheprospectsofbiodiesel
in China.Andacomprehensivesurveyhasbeenconductedfor226privatedieselvehicleowners
(drivers)inBeijing.Thequestionnairesurveymethodisusedtocollectinformation,including
respondents' viewpointsonfuelsselection,biodieselquality,biodieselpriceandrelatedpolicies.
Furthermore,authorsappliedStructuredEquationModeling(SEM)toanalyzethecollecteddata.The
results indicatethatthemostimportantfactoraffectingconsumers’ selection ofbiodieselisprice.Other
significant factorsarepolicy,governmentincentivesandbiodieselquality.Besides,theresultsalso
showedthatpolicyandgovernmentincentivescouldaffectthepriceandqualityofbiodiesel.These
results giverisetoseriousconsiderationaboutconsumers’ preferenceforandawarenessofbiodiesel.
The research findings willhelpgovernmentandcorporationstounderstandtheconsumer'senergy
consumption behaviorsandimprovethefurtherimplementationforbiodieselinBeijing.