Green hotels are seem significant for tourism and hospitality industry than other business, because the green management concept can generate profitability, and reduce cost of operation by reduce energy and environmental resource usage and also reuse certain used resource by effective waste management, however it lead to create hotel’s image ,that the hotel’s environmental responsibility influence customer perspective and their purchasing behavior for idea belief and trust lead to create customer royalty , as well as potential solution for current environmental problem, encouraging and extend awareness of environmental issue.