Alternatives to InSite
InSite’s trust base advisor technology is not the only approach to improving sales on the Internet. The massive opportunity associated with e-commerce is driving many companies—both retailers and technology vendors—to create processes and technologies that improve the on-line buying experience. These alternatives address various facets of the on-line buying conundrum, such as helping consumers choose appropriate products, creating a social connection in an otherwise asocial medium, creating trust-worthy information, and creating trust in the on-line retailer.