In fact, scenario techniques can be used for several purposes, as we will see later. In Figure 2.3 we illustrate the dimensions we have discovered over the years of using scenario techniques in various projects. Sometimes scenarios are clearly used for planning reasons with an explicit aim to develop practical results. Industry, technology or consumer scenarios can guide R&D, business or product development. Scenarios may function both as inspirations for generating idea and as filters through which new ideas and projects can be passed. In these cases scenarios function within a ‘new business’ process. But they can also be used for evaluation purposes, for instance to test existing business concepts, strategies or products.