The focus on the conditions of production as the mediums specificity has been significant for a long time in order to distinct between these two mediums until the position of the beholder began to disturb modal temporality. It is through the beholder that past becomes to be present and through the beholder the relationship between past and present began to loose his formal boundaries. The question now is: What does the emergence of the beholder as a condition for the image mean for the image‟s temporality? What needs to be changed regarding traditional time models that measure and count time in minutes and seconds? Is instantaneity as a category of photography still useful for the understanding of a photographic image? And how can one think time in the photographic image?