Successful service innovators invest in their employees’ willingness and capability to perform at consistently high levels. These investments commonly include careful hiring, initial and ongoing training and education, information sharing, performance-based compensation and internal branding (that is, teaching, selling and reinforcing the desired brand image to employees). Cirque du Soleil has more than 30 individuals in its casting department who travel the world looking for talent. About three-fourths of Cirque du Soleil’s onstage performers are former athletes; some have competed in the Olympics. Prospective cast members complete a rigorous
16-week training program in Montreal, receiving instruction in acting, movement, voice and makeup application,in addition to acrobatic and athletic skills. They are paid and
housed during the training phase.
Successful service innovators invest in their employees’ willingness and capability to perform at consistently high levels. These investments commonly include careful hiring, initial and ongoing training and education, information sharing, performance-based compensation and internal branding (that is, teaching, selling and reinforcing the desired brand image to employees). Cirque du Soleil has more than 30 individuals in its casting department who travel the world looking for talent. About three-fourths of Cirque du Soleil’s onstage performers are former athletes; some have competed in the Olympics. Prospective cast members complete a rigorous 16-week training program in Montreal, receiving instruction in acting, movement, voice and makeup application,in addition to acrobatic and athletic skills. They are paid andhoused during the training phase.
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