Tesco states that its core purpose is ‘to crea
te value for customers to earn their lifetime
loyalty’. Wide product range and high on
-
shelf availability across that range are key
enablers of that core purpose. So how do you maintain high availability of so many skus in
so many stores? This question goe
s to the heart of logistics management for such a vast
organisation. Logistics is about material flow, and about information flow. Let us look at
how Tesco deals with each of these in turn