1. Relationships
Relationships are the most important area of sales, especially forming relationships with the right people. An inability to identify which connections are worth pursuing represents a significant stumbling block and a waste of time, a failure to develop the relationship can also mean potential loss of business.
To successfully manage relationships your people need to master a very specific skillset. Enhancing their ability to formulate a relationship strategy can help salespeople to source and qualify leads, helping them to recognise the relationships that will generate the highest value.
Increasing capability in core areas such as questioning and listening will enable salespeople to communicate and create rapport with prospects, helping them to maintain the relationship in the long-term.