Engagement and development
So now we understand more about what makes Generation Y tick we can consider how an
employing company can engage them and support them in their development.
Firstly I would like to consider approach. You could pay lip service to Generation Y but you
would be highly unlikely to get the most out of them. It may be that you are wondering why
bother at all if they are such a handful. If your commitment to them is half hearted they will
sense it immediately and move on. Ultimately, as Penny de Valk, CEO of the UK Institute of
Leadership and Management said:
You will only keep them for as long as you can keep their learning curve really high.
If you adapt and truly support them in their work you could be tapping in to a dynamic group
of people. I believe there are many things a company can learn from this generation which
could provide competitive advantage and growth. So this constructive approach to
Generation Y should underpin all aspects of interaction with these workers. Remember they
are looking for genuine relationships that are mutually beneficial and respectful