Social networking
Sn1- The brand community keeps in touch with me with notifications.
Sn2- At least some of members of my community know me.
Sn3- I received special treatment after I became a member.
Sn4- The community provides with me product information.
Sn5- The community is concerned with my needs.
Sn6- The community collects my opinions about the services/product.
Sn7- The community recognizes special occasions and sends me greetings.
Sn8- I share my opinions on the community.