Suggested Answer: Responsiveness, low cost structure, quick response to economic
events. For example, Samsung cut costs and reemphasized product quality and
manufacturing flexibility, which allowed its consumer electronics to go from project
phase to store shelves within six months. Samsung also invested heavily in innovation
and focused intently on its memory-chip business, and poured money into R&D during
the 2000s. Samsung’s success has been driven not only by successful product innovation,
but also by aggressive brand building over the last decade