Secondly, in business sector, business communication is extremely significant. Some companies have a lot of subsidiaries in variety. To illustrate, McDonald's is one of the world's largest fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. They cannot allocate between their branches smoothly. Conversely, communication technology can help them cope with these situations. It is easier for them to use communication technology to associate and establish business contacts with other companies or their subsidiaries which are far away. Technology can bring them closer to their customers, offer a greater level of transparency to their business and the ability to produce new products or services which haven’t previously been on the market.