Markus was flustered. Having just announced Bosco Pharmaceutical's acquisition of Zeta AG (Zeta), the Bosco chairman was unsure about whether to follow his instinct to merge the two firms using only internal resources or whether he should accept the help of Deloitte Consulting
ohn Powers, the Deloitte partner in charge of the proj ect, advocated a complete overhaul oi Bosco's organiza- on in more than 100 countries to accommodate Zeta, size. But Biennel thought which was one-fifth Bosco that because Zeta had so few complementarities with Bosco primarily in the oncology sector--he was not sure whether Zeta's worldwide product structure should be adopted by Bosco or whether Zeta should be required to conform to Bosco's more geographic structure. Bosco was a latecomer to the global M&A consolida- tion trend in the pharmaceutical industry, and, by rely ing solely on in-house R&D to generate new products, the company had missed the window of opportunity for in-licensing" new drugs from biotechnology start-ups. Biennel thought that the Zeta acquisition would provide a way to catch up