STRATEGY
International Strategy
- Strength – ability to create and leverage Information
- Weakness- deficiencies of efficiency and flexibility
Multinational Strategy
- Companies focus on increasing revenue
- Country specific innovations - Requires each subsidiary to use own resources for identifying and responding to specific trends.
- Inability to exploit knowledge and competencies of other units
Global Strategy
- Global efficiency in cost and quality
- Compromises flexibility and learning
- Inability to capture developments outside of home market
Transnational Strategy
- All three traditional strategies are important and should be combined
- Needs sophisticated and differentiated configuration of assets and capabilities
• Decide which assets and capabilities stay at home
• Decide which assets and capabilities need not stay at home - try to keep them centralized
Decentralization
• Other resources might have to be decentralized on a local basis