Hawaiÿi’s “tourism product” is a diverse
range of product and service offerings
provided by individual businesses,
community groups, industry organizations,
and government agencies. However, it must
be constantly rejuvenated, renovated, and
re-designed to continue to meet the needs
and demands of the ever-changing traveler.
It also should be noted that Hawaiÿi’s
“tourism product” is where we live.
Therefore, the focus should be on improving
the quality of life for residents with the
assumption that what is good for residents, is
good for visitors. The strategic directions
identified to meet these “demands” include
the following