Opportunities are created for people or businesses that might be interested in buying your products and services or for contributing to your revenue. For a manufacturing organization using Insightly, this might be potential clients wanting to buy the products you make, or for a non-profit organization it might be people who want to donate to your cause or foundation. Opportunities are setup so you can keep track of and manage potential business, and to help in progressing that opportunity towards becoming a reality through winning the work and realizing the income.