There are two value chains: one that acquires customers and rents cars to them and
another that establishes franchise car rental companies. we have divided
the acquire-and-rent value chain into two major streams, one focused on acquiring customers and one focused on renting cars to customers who request the service, primarily
to reflect the fact that the corporate group runs the first and the franchise groups run
the second. There are management processes at the corporate, operating, and local area,
and there are support processes at each level as well.