Questions for Discussion
1. What are secrets of Ogilvy’s successful as stove salesman? Also how would you apply in the marketing communication?
2. For three finalists, how did they create video advertising?
3. Do you agree or disagree with the premise that the primary function of advertising is to sell? Give examples of ad campaigns to support your position.
4. As a creator of advertising, what kind of return on investment did OgilvyOne get out of this promotional contest?
5. How does the emotions powerful effect to customer? What is you were advertiser, how do you adapt emotional in advertising?
6. How does David Ogilvy fit with the three advertising objectives of informing, persuading, and reminding?
7. What does goal of the contest? How did the contest popular in the greatest salesperson?
8. If the primary purpose of advertising is to sell, is there any message execution techniques that seem best predisposed to this purpose?