Assertiveness
This dimension refers to the degree to which people in a culture are determined, assertive, confrontational. and aggressive in their social rela tionships, Assertiveness is concerned with how much a culture or society encourages people to be forceful, aggressive, and tough. as opposed to timid, submissive, and tender in social relationships.
Future Orientation
This concept refers to the extent to which people engage in future oriented behaviors such as planning, investing in the future, and delaying gratification. Future orientation emphasizes that people in a culture prepare for the future as opposed to enjoying the present and being spontaneous.
Performance orientation
This dimension describes the extent to which an organization or society encourages and rewards group members for improved performance and