In conclusion, in this research, three major dimensions identified
from existing souvenir literature are initially provided as a
framework for further developing following analysis. Furthermore,
the attributes of winning food specialties are specifically identified,
and are associated with these three major dimensions. Based on
results we provided, guidelines for food producers can be therefore
provided. More importantly, food producers can best ensure a
tourist market for their products, while maintaining a ‘Gold standard’
product.