MANGO BRAND THREATS |
• ◘ Constantly considered as, (direct competitor and threat), Zara’s shadow, the other main retail giant to emerge from Spain
• ◘ Becoming a boring brand. Advertisements lack originality, concept and affect
• ◘ Low brand loyalty is high in the current fashion environment, MANGO’s bargaining power and brand identity is feeble in this feature
• ◘ Losing recognition and blending into the highly competitive high street womanswear brands
• ◘ A new retail lifestyle brand emerges with an original, and easily recognisable, brand image that is welcomed into the fashion industry by MANGO customers