However, while attracting staff for the iconic white, green, red and orange stores, has largely not been a problem, staff turn-over at one stage was running at 12 per cent per month.
In an attempt to ensure a better “fit” between employees and the company, in 2005 CP ALL established Thailand’s first ‘work-based learning’ programme for secondary school students, the Panyapiwat Institute of Technology (PIT), and in 2007 expanded its education programme with the establishment of Thailand’s first work-based learning university, the Panyapiwat Institute of Management (PIM).
Both levels of education provide a mix of work-place training and classroom training, with the curriculum approved by Thailand’s Ministry of Education (MoE), the Office of the Vocational Education Commission (Ovec), and the Office of the Private Education Commission (Opec).