Abstract
We study intentions and behavior associated with use of the oral supplement of the Eye Science Computer Eye
Strain formula for computer vision syndrome. Participants (n¼588) completed a survey with variables includ-ing Theory of Planned Behavior content, demographics, symptoms, behaviors related to supplements, and eye
devices placed in eyes. We found that 4.9% used the Eye Science Computer Eye Strain formula. Variables
associated with intentions included increased attitudes, social norms, confidence to use, symptoms, use of
eye supplements, and preference to swallow an eye supplement instead of using eye drops. Variables asso-ciated with use included increased intentions, received treatment for computer vision syndrome, and used eye
drops for computer vision syndrome. We recommend that marketers of oral eye treatments for computer vision
syndrome consider as part of their advertising campaign including content about computer vision syndrome
related symptoms. Also, those who previously used eye drops are a potentially receptive market segment.