This case study concerns the same movie blogs as above. Although these do interlink to some extent, despite being competitors, a co-inlink network diagram can potentially reveal additional patterns. The network diagram in Figure 3 was produced from co-inlinks to movie blogs and reveals more structure than the direct link map, although three of the sites are heavily co-inlinked, suggesting that they may have something important in common. Note that the lines on the diagrams are not arrows because co-inlinks do not have a direction.