: The consumption behaviour of coffee and tea was studied in four districts of Karnataka using the primary data from
240 sample households. The results revealed that the urban households purchased on an average about 1.25 kgs of coffee and tea
powder together every month, while the rural ones purchased 1.16 kgs. Urban households spent relatively more at Rs. 235.13 and
the rural households spent about Rs. 160. The factors like family size and total family income had a positive influence on the
demand for coffee in the urban areas. In the rural areas, family size had a positive influence on the demand for coffee, while the
price per unit of coffee had a negative influence on the coffee demanded. In the case of tea, total family income turned out to be
highly significant in the urban areas