Comparative objective: If you have one or several factors under investigation, but the primary goal of your experiment is to make a conclusion about one a-priori important factor, (in the presence of, and/or in spite of the existence of the other factors), and the question of interest is whether or not that factor is "significant", (i.e., whether or not there is a significant change in the response for different levels of that factor), then you have a comparative problem and you need a comparative design solution.