Why pricing is important
-small business sometimes price too low. Synergy investment used a low pricing strategy and charged for the lowest. With more experience, the company recognized that people didn’t mind to pay more. The company continually raised up prices over a few years, but is still a low cost provider. It is necessary to charge in order to be profitable. Now the company has big customers and is very successful.
-What is the problem and how the company deal with it?