Evidence found – for the influence of HA on quality of accounting information – allows conjecturing that the Brazilian market may be anticipating information on earnings reported by companies or also seeing HA as a earnings management mechanism, rather than risk management. This assumption may be corroborated by the recent cases of large companies that adopted this modality and its consequent results, something which put the theme HA in vogue in the national scene and led it to be recurrently addressed by specialized media.