Many shoppers look around before buying. It may take several visits to your site before a potential customer is ready to buy from you. If they’re to come back, it’s crucial that visitors can easily remember your site’s name. Nowadays, Google prefers to send traffic to established brands. So, it’s crucial that your brand name helps your visitors get to know, like and trust you.
A short, easy-to-remember name is great for word-of-mouth marketing. If you were buying tea online, would you refer a friend to WeAreTea.com ? Quite probably. What about buy-organic-tea-online.co.uk ? Hmm. Maybe not.