Researchers have consistently found that people believe the media have a much stronger effect on others than on themselves—called the third-person effect.[11] People may also believe that media violence may affect some “susceptible” people (e.g., the mentally ill), but it will not affect them personally. The third person effect may be related to reactance theory. If viewers admit that the media is influencing them, then they would also have to admit they are being controlled to some extent by the media.