This study offers a new benchmark for evidence on fare and service elasticities of
demand for taxis. To obtain context-specific elasticity estimates, desktop DSS capability,
such as developed for this study, is necessary to enable analysts to investigate numerous
demand-response scenarios with respect of reform options for the taxi sector. In ongoing
research, we are building a joint RP-SP model to establish the role that the RP model plays
in identifying scale adjustments for use in rescaling the SP model as a contrast to the
calibration undertaken in this paper through the DSS.