Product
Concerning the research most of students satisfied with the variety of product, a cooperative store had so many products to meet customer needs, products had good standard quality that made customer needs, products were new products and specified the dates of manufacture and expiry date clearly, and products are diverse respectively.
Service
Concerning the research most of students satisfied with staff dress modestly, refined and provided good service, a cooperative store having seasonal promotion, the staffs having knowledge about the goods, a cooperative store having the convenience of the service, and the service of a cooperative store very quick respectively.
Price
Concerning the research most of student satisfied with the price was cheaper than the general stores, price that was fair, and the price clearly had a signboard respectively.
Place
Concerning the research most of student satisfied with having the convenient way to shop and the atmosphere in the store was attracting customers, product placement had proportion that easy to find the goods, area inside the store was clean; a cooperative store had the store label visibility, and easy to go to the store respectively.