Organic packages show similar colouring across categories, but differences exist. From the most frequently observed colours, green shows distinctive variety, it is frequent for organic cereals and juice, but for milk and butter blue is more likely to be used than green.
The next element that is different between categories is imagery. Most of the observed packages have an image included in their design. However, for milk and butter it is less likely to have an image on the package, compared to the other two categories. When products have an image on their package, for butter and cereals it is more preferably photographic, and for milk and juice it is illustrative. Most of the existing images on organic butter and milk are images different from the product, and are images of nature. In contrast, cereals and juice most frequently have images representing the product and more often lack an image of nature on their packages. This shows that for packages of organic butter and milk an image of nature is more important, than for products from the other two categories.
The characteristic product name, displays different usage of colouring across categories. Cereals and juice display common results, they use most frequently white. Butter and milk, on the other hand, are more likely to use different colours. On packages of organic butter the product name is mostly written in black, while on milk it is most often blue.
The characteristics of organic labels are similar across product categories. This implies that there can be a common standard regarding the requirements of presence, placement, and positioning of the organic label on packages of different product categories. The only important difference is the origin of the organic label. In every category national labels are mostly used, second in use is the European label and last are other labels. However, when any two categories are compared to each other, the frequency of use of a particular organic label is different. National labels are more common on milk and butter, than in the other two categories. In contrast, cereals and juice have more frequently other labels than milk and butter.