At present, the role of information and technology has helped to enhance the scope of business. Consumers can evaluate the internet as an information exchange medium as well as buying channel. The increasing growth rate of internet users creates business opportunities for e-commerce. Hence, the internet is no longer a niche technology. The growth of electronic commerce or e-commerce has an impact on consumer behavior and it certainly changes consumers’ lifestyle. The shopping online have many a benefit such as Better prices, Convenience, and Variety. Better Prices is the vast majority of online stores offer prices that are much lower than what you will find at a physical store. There are a few reasons for this. The first is because many people use the Internet to find cheaper items. Online business owners understand this. They will usually reduce their profit margin to get more customers. Another reason is because you can easily browse through dozens of different websites to find the best price. You can do the same at a mall, but it would take about an hour or longer. You also may not be taxed because most ecommerce stores won’t tax you unless they are stationed in your state. Convenience is shopping online is convenient. You don’t need to get dressed and drive to your favorite store. You can easily visit their website, find the product you want and buy it without getting out of your slacks. It’s also convenient because you don’t need to wait for the store to open. If you work irregular hours or are very busy, then you probably don’t have the time to visit the store. Shopping online allows you to buy things without hurting your schedule. Variety is most physical stores have a limited array of products. They can only hold so many items, and there are often many policies affecting the availability of products. For example, there might be a certain item that is only available to those versions of the business that exist in the mall. Shopping online allows you to find many products that you wouldn’t be able to find in a physical store. You can also buy products that may not logically go together like candy canes and quilts.