The experts propose that the Department of Disease Control should
determine clear communication objectives before materials production.
They should focus on quality not quantity, and conduct regular evaluations
from the development of the execution until its completion. A clear
objective is possible when a communicator has executed a well-researched
consumer behavior study (Macnamara, 2002). Communication quality
consists of content and format that respond to demands from targeted
consumers and promptly meet their information needs. Quality can be
assessed by communication evaluation indicators created by Panom
Kleechaya (2004) and Grunig (1983). Officers can receive training in
communication evaluation or outsource evaluation tasks to an external
institute. The evaluation should be conducted during and at the end of
each project. A collection of these evaluation results, then, can be gathered
and used for annual evaluation.