never target minors (i.e. people younger than 18 years or under the legal
purchasing age (LPA) , when LPA is higher than 18 years);
only promote beer through media, programs and events where at least
70% of the audience are reasonably expected to be people older than 18
or above LPA (when LPA is higher than 18 years);
feature people who are at least 25 years old and act and appear their age.