Regulations on Wording
All states ban advertisements that include untrue, deceptive or misleading claims. Several state have laws about promoting tax benefits. Most states have rules on advertising premium savings. For example, Massachusetts doesn’t let insurance companies claim that every driver who switches to their company will save money. Companies get around this by talking about “average savings” and “average customers.” Michigan prohibits the terms “investment” and “savings,” or any other terms that imply that an insurance policy is an investment.