About 18 million Japanese tourists and about 600 thousand foreign tourists are estimated to
visit Kamakura city in 2004. As tourists can visit Kamakura from about 1.5 hours from the
center of Tokyo, the study area is one of the most popular sightseeing areas to make one day
round trip in Tokyo (Figure 2). According to Tourist Information Center of Kamakura, 39% of
foreign tourists are from Northern America (92% of them are from the U.S.A.) and 28% of
them are from Western Europe from March to October in 2004. 21% of them are from Asian
countries. It is also shown that Asian visitors are not only from China and Korea, but also
from Thai and India (Figure 3). Although the number of all foreign tourists is not surveyed at
Tourist Information Center, we can understand variety of foreign tourists are visiting the study
area. Therefore, it can be said that fine-tuned services are needed for foreign tourists whose
nationalities are divergent in the study area.