Results of the survey support Davis’s (1971) arguments regarding theory: empirical articles that challenge current assumptions are also par- ticularly likely to be viewed as interesting. However, as Table 3 indicates, the board members’ responses indicated that they applied a broad range of criteria for determining what was interesting. Additional criteria given by at least 25 percent of respondents included the quality of the article, how well it was written, the newness of its theory and findings, the importance of its practical implications, and the extent of its im- pact on subsequent research.