Jacob Davis soon realized the using rivets was a great business idea, and he didn't want anybody to steal that idea. He decided that he would need to get a patent. But being a poor tailor, he didn't have enough money to pay for the patent. After thinking it over, he went to the businessman Levi Strauss and told him his idea. He said,'' If you agree to pay for the patent, we will share the profits from the riveted pants.'' Levi Strauss did agree, and the new riveted pant business was called Levi Strauss and Company. Today Levi's jeans are more popular than ever, and Levi's name continues to live on.