As our clients’ Supply Chain Advocate, we wanted to evaluate ways to offset this decline and minimize the negative impact on the efficiency of restaurant brands’ supply chains. If action was not taken, carriers would be forced to either absorb the productivity loss in their margin, or increase their freight rates. The former was not deemed as a likely outcome and the latter would create additional cost inflation. There was an opportunity to give back at least a portion of the lost productivity to help offset any inflationary impact by changing legacy behavior.