Serving tourism and trade, it contributes to economic growth. It also provides jobs and increases tax revenues. Air transportation is essential for the fast movement of people and cargo shipments around the world. Finally, air transportation improves the quality of people’s lives by broadening their leisure and cultural experiences. It gives a broad choice of holiday destinations around the world and is an affordable means to visit distant friends and relatives.
Airline Marketing Benchmark Report keeps those who work in airline marketing, communications and PR in the know about the most innovative marketing and advertising campaigns recently launched by airlines around the world. This monthly report service contains our selection of 15 of the best airline marketing case studies that show how airlines are breaking through the advertising clutter to reach and engage their target audience